artificial intelligence is about to take your staff
…and give them superpowers
artificial intelligence is changing productivity forever. it’s time to figure out how we can use the very best of ai to bring out the very best of human creativity.
we work with organisations to identify ai-powered efficiency gains and develop custom tools and workflows that combine the best of ai automation and human creativity.
re:think
how can ai boost your business?
learn what’s possible with the most modern ai tools and models. Save money, boost your output and unlock more opportunities
re:wire
spending too much time on busywork?
ai-enabled workflows get you from input to output faster than ever, with high degrees of accuracy. Integrate into any tech stack and free up your team.
re:build
proven ai-powered processes with flawless results, at a fraction of the cost of their manual alternatives.
where possible products developed for clients are open-sourced for others.
our toolbox
we have years of experience with the largest content management systems, marketing platforms, creative suites, and continue to experiment with the leading generative and utility ai systems.
GPT4 & DALL-E
Google marketing stack
Adobe Firefly
Llama 3, Facebook & Instagram ads
Paid ads & influencer campaigns
WordPress
Webhooks & custom integrations
what’s new in ai?
subscribe to our podcast to get a regular hit of bite-sized ai news. each episode is produced by ai completely autonomously.
our philosophy
We believe the future lies in specialised ai agents who can perform specific tasks repeatedly and reliably. large language models and generative ai are technical marvels, but when you use them daily you quickly run up against their limitations. they cannot complete complex workflows, and their output varies significantly even for simple tasks.
by combining narrowly-focused ai agents with the platforms you use every day, we can unlock massive productivity gains now, rather than waiting for large models to learn your specific use case.
using a combination of platforms and connectors we can do things that are impossible with standalone ai systems, like:
- schedule repetitive manual processes to be run completely hands-free
- check the accuracy of ai outputs and build guardrails against hallucinations
- create single-purpose bots which can be summoned via email, Slack, Teams or any other communication platform
how we work
reinvigorate, not replace
there’s no match for human creativity, ingenuity and common sense. ai is a superpower, not a superhero.
we work with organisations that understand this and want to enhance, not replace, their people.
privacy by default
we don’t believe in invasive tracking or data collection. the age of aggressive data collection in marketing is over, and only creates compliance headaches.
we prioritise services that respect privacy and only collect necessary data.
open beats proprietary
we build in the open and believe in sharing knowledge. we test, document and share our findings to help the industry evolve.
where possible our builds are available to anyone under a Creative Commons license.
The big questions
ai creates new challenges, which make us ask new questions about how it should be used, how we should behave, and how it will transform how we work.
here, we do our best to answer.
can ai make editorial decision?
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Is Linkedin an early look at our future ai hellscape?
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should you use ai to write your website content?
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latest tools
we know some tools need to be proprietary. but if they don’t, we’ll release them for the benefit of the community. here you’ll find our latest productivity aids, client work and personal projects, free to duplicate and use for anyone.
ai personalised daily news briefing
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social video clips from long-form sources
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ready to start exploring?
it all starts with a call with a real human. get in touch and tell us about the challenges you’re trying to solve.
